Client Retention: First Step Toward Growth

Client retention is our first secret to building and growing a successful small business. Each month, most businesses permanently lose 10% of the customers they haven’t had contact with during that month. This means that some of your valuable efforts to find new customers are only serving to maintain the same volume. To grow a business, you’ll need to find new customers, but you’ll also need to put more effort into keeping the ones you already have. To make that happen, we’ll help you to build a customer database for e-mail marketing. This database can not only help you stay in contact with your customers, it can also provide valuable demographic information to help you focus your advertising dollars more wisely. Permission marketing is more successful than marketing to a cold audience, because your existing contacts have some knowledge and trust of your business. Additionally, it is your key to customer retention. Perhaps the most important feature of an internet marketing strategy is using technology to contact customers who are predisposed to be interested in your business.

One Easy Program for Client Retention

In addition to building a contact list, we’ll introduce you to a unique and affordable web-based program hosted by a reputable company called Send Out Cards (SOC). This program allows you to send customizable post cards and greeting cards to customers and friends of your business. Not only do most people enjoy receiving greeting cards (which means your message will be opened and not instantly trashed, as with a portion of e-mail marketing), but using this service offers an easy way for you to maintain contact with your existing customers. We’ll also help you to set up an auto-responder program, which will allow you to automatically send cards to specific customers on specific dates (for example, you can send customers a birthday promotion to make sure they visit you during their birthday month).

Send Out Cards: for Business & Personal

Send Out Cards is available to individuals and businesses alike. The wholesale version designed for businesses offers the option of multiple custom signatures (you can even upload your actual handwriting into a custom font), as well as the option of uploading custom images and photographs. At $298, this program is a bargain for the amount of customer visibility it will create.